Those naiccce girls at Red Confectionary pointed out this article in the Dom Post.
Since anyone can play this game, I've made up the following tribes with amusing acronym names, something the original authors conspicuously failed to do:
ARSEHOLES - Auckland Real Smooth Elegant Home Owning Lifestyle EnterpreneurS
e.g. Michael Boulgaris
SICOES - South Island Church Organising ElderS
e.g. Graham Capill
PRATS - Public Relations Articles To fill up Space
e.g. the article referenced above (ok it's not a group of people, I'm running outta inspiration here)
I'm sure you can think up others!
(Viz. Profanisaurus strum v. = A relaxed tug.)